The best approach here is to focus on what you need. You need for people who are looking for your type of business to be able to find you, and you want herds of them. Sales reps try to get you to mentally equate their quantity numbers with the idea that those quantity numbers will directly equate with you getting large quantities of business. The trouble is that the quantity numbers they may be using might not have a direct correlation with the quantity numbers you need.
Even if they had more ads, all that means is that the particular company sold more ads than the other—not that more people actually would see those ads, necessarily. Many online internet yellow pages companies use similar tricks, unfortunately. What you really need to know is: which IYP sites have the most traffic for the type of business in your area?
In many cases, you may not find free independent data on the relative market share for the yellow pages sites providing info for your region. Very generally speaking, the yellow pages associated with the major telephone services provider for your area will likely have the most users in your area. So, if your business is located in this region you might reasonably figure that more of your consumers will likely be using Dex Knows than other IYPs, and if your business is outside of that region, your audience might not have a clue as to what Dex Knows is.
There are some exceptions to this rule, and this is an area where knowing your audience could make a lot of difference. For instance, yellow pages reviews site Yelp has been growing like gangbusters , particularly in San Francisco and California, and might have even edged out the local IYP incumbent in terms of market share:. This is a question that comes up often when I talk to small businesses about their online marketing efforts.
Majority of business owners receive phone calls from YP Yellow Pages representatives with offers of getting to top of category results. These are often misinterpreted as Google results, as opposed to Yellow Pages search categories. Simply a point of view due to increasing amount of questions that come up regarding this topic.
They were big, clunky books full of local numbers both business and personal. They offered advertising listings for businesses; you pay for the size, position and features of ad you wanted. With the phone book becoming outdated Yellow Pages has made a transition into the digital world.
They offer a number of different options for businesses which I will not get into, but you can go beyond just YP listings with their business services , as you can see by the screenshot below:.
For the purposes of the discussion here we will focus on comparing two different aspects that most small businesses are approached on:. This is the important part to keep in mind. Getting ranked in top results specifically when someone searched on YP. Most people get confused with this part because when they get the impression the ranking will be on Google, but it is actually specific to the YP.
I think the majority of Internet users are getting more confident with Internet searching and you will soon see people realising that just because a website is manipulated and paid to be at the top of the google results does not mean it is what you were looking. The tide has definitely turned towards online localized searching, however, it is understandable that there is a population that will continue to use printed YP directories for lack of computer literacy, computer ownership or Internet access.
Many of us have our favorite BiziSquare. I favor these because they provide me the ability to see a visual intro to a company. Thank you for your article and the survey results. From a quick search on the internet, it seems that SEO companies are the ones trying to discredit printed directories — hardly surprising.
Printed directories contribute significant amounts of money to the economy by way of employing local people to produce and distribute books.
How many locals does google employ? We reinvest our profits back into local communities and support local clubs and charities, do you? Does google? Please understand that we are not writing off local directories completely. In fact, I think in some instances there is still both a need and benefit for having such directories, particularly in localised situations and especially with older demographics.
That said, the fact is the way people find products and services is changing and not to recognise this is just disregarding the facts. I understand what you are saying with regards to SEO company discrediting the printed directories, and obviously they have vested interest in online marketing. With that said, directories such as the Yellow Pages do not deliver the same return on investment for their marketing dollar than they once used to — and this is the fact.
There are good providers out there, but just like any industry there are also bad ones as well. Again, I appreciate your feedback. Wishing you all the best and be happy to chat in more detail. If there is anything we can do to help please let us know. The fact that people rarely look beyond page one of Google highlights its importance, but I think Social Media also plays a big role. Check out our blog post on Social Media vs.
Google vs Yellow Pages Survey Results. Cleaning on June 2, at am. Lol, Love the video. I would love to find some stats on the decline of yellow pages. David Jenyns on June 9, at pm. Shlomo Baron on July 23, at am. JP on August 27, at pm. David Jenyns on September 3, at pm. Your SEO coach, Dave. Lorenzo Wallace on October 24, at pm. Hello David, It would also be interesting to ask some local business owners if they using the YP to advertise their products and services. Franz on November 16, at pm.
Video Seo on November 28, at am. Franz on December 2, at am. Jared Maxfield on December 3, at pm. David Jenyns on December 4, at pm. Grace on December 5, at pm. Franz on January 5, at am. Adam on January 7, at pm.
Nhil on February 9, at am. Cheers, Nhil P. Stuart on March 3, at am. Eve on March 24, at am. Jonna on April 11, at am. Elaine on April 13, at pm. Nadia on April 28, at pm. Franz and Grace, I too was surprised when I read an email update today about one of the top universities here in the country offering a course that claims as per the email message that you will be a certified digital marketer of sorts.
Elaine, If that is one of the reasons to let go of Yellow Pages then I am for it. Eve, Better to invest in SEO. Emily Binder on May 3, at am. David Jenyns on May 4, at pm. Hey Emily, Thanks for stopping by. Snape on May 7, at am. Emily Binder on May 9, at pm.
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