The company expanded from only six employees in to forty in LEGO was also fairly progressive, and became an early adopter of new technologies and materials.
In fact, the group became the first Danish company to own a plastic injection-molding machine. The bricks had pegs on top and hollow bottoms, allowing children to lock the bricks together and create elaborate structures never possible with the simple wooden blocks of yesteryear.
But they hadn't quite got the formula right yet. The bricks lacked the tubes found inside modern LEGOs which greatly improve stability. Christiansen may have been a good ironing-board builder, but it turned out he was a brilliant toymaker. He refused to cut corners for the toys his company produced. Soon, his prototypes for ingenious models of cars and animals and his adorable pull toys gained a national fanbase. His bestseller, a wooden duck whose beak opens and closes when pulled, is now a coveted collectible.
But by then, he was established enough to not only bounce back, but to be forward looking. As a result, many manufacturers looked to advances in plastics to create cheap alternatives. Among them: plastic-injection molding, in which melted plastic is forced into the cavity of a precise mold. However, due to materials shortages the Danish government forbade its commercial use until In , he was finally allowed to use it for goods he could sell—and by , the company was creating a plastic product called the Automatic Binding Brick.
The toy was inspired by a set of self-locking bricks invented by a British company, Kiddicraft. At the machine demonstration in Copenhagen the British salesman has given Ole Kirk Kristiansen a handful of plastic bricks to take away with him. The bricks have been invented by a Briton, Hilary Fisher Page, but they have not been a success for his company, Kiddicraft. Ole and son begin redesigning the plastic cubes and in the company launches its first building set: Automatic Binding Bricks, a forerunner of the LEGO bricks we know today.
Later, it is realised that in Latin the word means "I put together". Slogan : «Det bedste er ikke for godt» Only the best is good enough. Email This BlogThis!
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