When was the nike swoosh made

Knight recognized he'd gotten a "pretty good bargain" and her contributions did not go unnoticed. In , Davidson says she was invited to a surprise reception by Nike where the company served her chocolate swooshes and gifted her Nike stock and a gold swoosh ring. She has reportedly never sold any of that original stock. Nearly 50 years later, the design is unchanged, having adorned countless celebrities and athletes. The company remains one of the world's most valuable brands — a brand Davidson's work helped build.

It's a role to which Davidson gives little weight. While I'm proud of what I did, in some way I see it as just another design. The Swoosh is created using two curved lines, depicting motion with onomatopoeia attached as well. What do you imagine? Even the word has an element of movement included.

She worked by sketching designs on tissue paper and then placing those designs over a shoe drawing. At first, Knight and his business partners were not impressed by the design but decided to move forward with the Swoosh.

Now, the logo represents so much more than motion. The Nike Logo is, in some way, the best type of emotional communication. The Nike emblem is one of the most iconic and popular logos in history. Despite being a simple but famous logo, the swoosh symbol has changed and evolved since it was first conceived.

Futura Bold replaced the cursive serif typeface in The style of kerning is particularly intriguing, with different spacing between the letters. For a brief period, the Nike logo was inside a square. Today, the emblem is understood to stand for athleticism, speed, and quality in clothing design. The Nike Logo is one of the most basic logo designs.

The simple swoosh symbol makes the logo a memorable business sign. The company heavily leans on this sign for its brand identity. So, Carolyn Davidson had the shape of the wing in mind, thanks to the goddess. Nike Color : The swoosh symbol has appeared in a variety of colors over the years. For many years, it appeared in pitch black color. Sometimes the company name appears on the logo as well. The text uses the elegant Futura Bold font.

And the Swoosh, with its classic startup tale of formation, served more as a roadmap for shoe designers than a hard and fast rule. As we see new Nike designs come to the market ahead of the 50th anniversary of the Swoosh, such as the READYMADE x Nike Blazer —complete with a funky Swoosh adornment—and the original Swoosh design play prominently across the new Virgil Abloh Icons book, it harkens to the early days of Nike when designers could tell who crafted a shoe simply based on the shape of the Swoosh.

Nowadays the Swoosh represents all things Nike. It stands alone as a mark, signifying both brand and culture. The Swoosh represents more than just a logo.